This TechCrunch article offers a great explanation of why organizations around the world are scrambling to properly protect their collections of personal information (PI). With the California Consumer Privacy Act (CCPA) taking effect in January 2020, organizations have a limited time to get a handle on the personal information they have and how they need to care for it. If they don’t, they not only risk being fined but also losing brand reputation and consumer trust.

Thankfully, at PHEMI data privacy is what we do. We make insights possible without compromising the privacy of individuals. With the PHEMI Data Privacy Manager, organizations can simplify the de-identification, organization, protection, and sharing of sensitive data to help comply with regulations like CCPA.

Read the full article here:

Written by: K.Scott Morrison, PHEMI CTO